{"title":"Best Sellers","description":"\u003cp\u003eThe rituals that started it all. These are the Groom Reaper products our customers reach for first — handcrafted, small-batch, and built to become part of your daily routine.\u003c\/p\u003e","products":[{"product_id":"midnight-moss-beard-oil","title":"Beard Oil for Men – Oakmoss \u0026 Sandalwood – Hydrates \u0026 Softens – Midnight Moss by Groom Reaper","description":"\u003cp data-end=\"596\" data-start=\"530\"\u003e💀 \u003cstrong data-end=\"596\" data-start=\"533\"\u003eMidnight Moss — Beard Oil by Groom Reaper Trade \u0026amp; Tonic Co.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"822\" data-start=\"598\"\u003eEliminate beard itch and dryness while wrapping your beard in the deep, earthy scent of a midnight forest. Our signature 8-oil formula hydrates skin, softens coarse hair, and delivers all-day moisture without greasy residue.\u003c\/p\u003e\n\u003cp data-end=\"864\" data-start=\"824\"\u003e\u003cstrong data-end=\"864\" data-start=\"824\"\u003eDeath to Dryness. Life to the Scent.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-end=\"869\" data-start=\"866\"\u003e\n\u003ch2 data-end=\"890\" data-start=\"871\"\u003e🌲 \u003cstrong data-end=\"890\" data-start=\"877\"\u003eThe Scent\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp data-end=\"1115\" data-start=\"891\"\u003eStep into the still hush of a midnight forest—where moss climbs ancient stone and the air hums with quiet power. Midnight Moss is earthy, smooth, and sensual, crafted for the man who carries calm authority and quiet mystery.\u003c\/p\u003e\n\u003cp data-end=\"1242\" data-start=\"1117\"\u003e\u003cstrong data-end=\"1138\" data-start=\"1117\"\u003eFragrance Profile\u003c\/strong\u003e\u003cbr data-end=\"1141\" data-start=\"1138\"\u003e\u003cstrong data-end=\"1149\" data-start=\"1141\"\u003eTop:\u003c\/strong\u003e Bergamot · Cypress\u003cbr data-end=\"1171\" data-start=\"1168\"\u003e\u003cstrong data-end=\"1181\" data-start=\"1171\"\u003eHeart:\u003c\/strong\u003e Oakmoss · Patchouli\u003cbr data-end=\"1204\" data-start=\"1201\"\u003e\u003cstrong data-end=\"1213\" data-start=\"1204\"\u003eBase:\u003c\/strong\u003e Sandalwood Amber · Vanilla\u003c\/p\u003e\n\u003cp data-end=\"1445\" data-start=\"1244\"\u003eEvery drop wraps your beard in grounded, woodland richness—fresh forest air layered with warm resin and subtle amber. The aroma evolves through the day, settling into a confident, close-to-skin finish.\u003c\/p\u003e\n\u003chr data-end=\"1450\" data-start=\"1447\"\u003e\n\u003ch2 data-end=\"1480\" data-start=\"1452\"\u003e🧪 \u003cstrong data-end=\"1480\" data-start=\"1458\"\u003eFormula Highlights\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp data-end=\"1569\" data-start=\"1481\"\u003ePowered by our signature Groom Reaper 8-oil base — a lightweight, vitamin-rich blend of:\u003c\/p\u003e\n\u003cp data-end=\"1675\" data-start=\"1571\"\u003eGrape Seed · Golden Jojoba · Sweet Almond · Aloe Coconut · Hemp Seed · Apricot Kernel · Argan · Marula\u003c\/p\u003e\n\u003cul data-end=\"1730\" data-start=\"1676\"\u003e\n\u003cli data-end=\"1730\" data-start=\"1676\"\u003e\n\u003cp data-end=\"1730\" data-start=\"1678\"\u003efortified with \u003cstrong data-end=\"1706\" data-start=\"1693\"\u003eVitamin E\u003c\/strong\u003e for strength and shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1848\" data-start=\"1732\"\u003eEach batch is hand-mixed to soften coarse hair, hydrate the skin beneath, and \u003cstrong data-end=\"1847\" data-start=\"1810\"\u003ebanish beard itch without residue\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-end=\"1853\" data-start=\"1850\"\u003e\n\u003ch2 data-end=\"1878\" data-start=\"1855\"\u003e⚡ \u003cstrong data-end=\"1878\" data-start=\"1860\"\u003eThe Experience\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp data-end=\"2026\" data-start=\"1879\"\u003e\u003cstrong data-end=\"1891\" data-start=\"1879\"\u003eTexture:\u003c\/strong\u003e Fast-absorbing · Non-greasy · Polished finish\u003cbr data-end=\"1940\" data-start=\"1937\"\u003e\u003cstrong data-end=\"1959\" data-start=\"1940\"\u003eScent Strength:\u003c\/strong\u003e Medium (6–8 hours)\u003cbr data-end=\"1981\" data-start=\"1978\"\u003e\u003cstrong data-end=\"1990\" data-start=\"1981\"\u003eMood:\u003c\/strong\u003e Grounded · Mysterious · Confident\u003c\/p\u003e\n\u003chr data-end=\"2031\" data-start=\"2028\"\u003e\n\u003ch2 data-end=\"2053\" data-start=\"2033\"\u003e🧔 \u003cstrong data-end=\"2053\" data-start=\"2039\"\u003eHow to Use\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp data-end=\"2187\" data-start=\"2054\"\u003eApply 2–4 drops to a damp beard. Work from roots to tips, comb through, and breathe in the forest-deep essence of the Reaper's craft.\u003c\/p\u003e\n\u003chr data-end=\"2192\" data-start=\"2189\"\u003e\n\u003cp data-end=\"2237\" data-start=\"2194\"\u003e\u003cstrong data-end=\"2237\" data-start=\"2194\"\u003eDon't Fear the Reaper — Groom Like Him.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✔ Free U.S. Shipping  ✔ Small Batch Crafted  ✔ Premium Beard Oil Blend\u003c\/p\u003e","brand":"Groom Reaper Trade and Tonic Co.","offers":[{"title":"Default Title","offer_id":47258532905098,"sku":"GR-MM-BO-001","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/0239\/2458\/files\/midnight-moss-on-coffin-cr-me-bottle-shape.png?v=1781992659"},{"product_id":"ghost-frost-full-ritual-set-beard-oil-balm-butter-soap-groom-reaper","title":"Ghost Frost Full Ritual Set – Beard Oil, Balm, Butter \u0026 Soap | Groom Reaper","description":"\u003ch2\u003eCold. Clean. 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Conditions while it styles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGhost Frost Beard Butter (2 oz \/ 56 g)\u003c\/strong\u003e — Rich, whipped butter for deep moisture and a soft, touchable finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGhost Frost Handcrafted Soap Bar (5 oz \/ 142 g)\u003c\/strong\u003e — A luxurious bar formulated for beard, face, and body. Cleanse. Refresh. Recharge.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eScent Profile: Rosemary Peppermint \/ Cedar Mint — cool, crisp, and built to linger.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSmall-batch. Handcrafted. 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Built to last all day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeath by Citrus Beard Oil (1 oz \/ 30 mL)\u003c\/strong\u003e — Lightweight daily conditioning oil that hydrates, softens, and protects without the grease. Fast-absorbing and built to linger.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeath by Citrus Beard Balm (2 oz \/ 56 g)\u003c\/strong\u003e — Medium hold balm that tames flyaways and conditions all day. No grease. No residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeath by Citrus Beard Butter (2 oz \/ 56 g)\u003c\/strong\u003e — Deep conditioning overnight restoration. Softer, healthier beard from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeath by Citrus Handcrafted Ritual Soap (5 oz \/ 142 g)\u003c\/strong\u003e — A luxurious bar that deep cleanses while refreshing skin and beard. Clean feel. Lasting scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGroom Reaper Grooming Comb\u003c\/strong\u003e — Premium comb for detangling, styling, and daily beard maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eScent Profile: Sweet Orange, Lemon Zest, Grapefruit, Bergamot — with heart notes of Neroli, Mandarin, and Black Pepper, grounded in Amber, Cedarwood, Vetiver, and Musk.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSmall-batch. Handcrafted. Groom Reaper Trade \u0026amp; Tonic Co.\u003c\/em\u003e\u003c\/p\u003e","brand":"Groom Reaper Trade and Tonic Co.","offers":[{"title":"Default Title","offer_id":49456276701322,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/0239\/2458\/files\/death-by-citrus-full-set.png?v=1781989988"},{"product_id":"coffin-creme-full-ritual-set-beard-oil-balm-butter-soap-groom-reaper","title":"Coffin Crème Full Ritual Set – Beard Oil, Balm, Butter \u0026 Soap | Groom Reaper","description":"\u003ch2\u003eDark. Rich. Unforgettable.\u003c\/h2\u003e\n\u003cp\u003eThe Coffin Crème Full Ritual Set is a complete beard care experience built for the man who moves through the world with quiet confidence and a scent that lingers long after he's gone. Four small-batch, handcrafted products — one ritual, one scent line.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoffin Crème Beard Oil (1 oz \/ 30 mL)\u003c\/strong\u003e — Lightweight conditioning oil that softens beard hair and nourishes the skin beneath. Fast-absorbing, never greasy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoffin Crème Beard Balm (2 oz \/ 56 g)\u003c\/strong\u003e — Medium hold balm for shaping and taming. Conditions while it styles. All-day control without the weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoffin Crème Beard Butter (2 oz \/ 56 g)\u003c\/strong\u003e — Rich, whipped butter for deep moisture and a soft, touchable finish. Old-fashioned richness. Modern creamy feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoffin Crème Handcrafted Soap Bar (4.5 oz \/ 142 g)\u003c\/strong\u003e — A luxurious bar formulated for beard, face, and body. Rich lather. Clean feel. Signature scent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScent Profile: Sandalwood \u0026amp; Vanilla — warm, smooth, and deeply grounding. A rich, creamy base that wears close to the skin and lingers all day.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSmall-batch. Handcrafted. Groom Reaper Trade \u0026amp; Tonic Co.\u003c\/em\u003e\u003c\/p\u003e","brand":"Groom Reaper Trade and Tonic Co.","offers":[{"title":"Default Title","offer_id":49456276865162,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/0239\/2458\/files\/coffin-cr-me-full-set.png?v=1781990467"},{"product_id":"eternal-ink-complete-tattoo-ritual","title":"Eternal Ink Complete Tattoo Ritual","description":"\u003ch2\u003eThree Steps. One Ritual. 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Apply daily to keep ink vivid and skin nourished.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAftercare Salve\u003c\/strong\u003e (2 oz \/ 57g) — A rich, protective balm formulated to soothe fresh tattoos, reduce redness, and create a breathable barrier during the critical healing phase.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreserve Butter\u003c\/strong\u003e (2 oz \/ 57g) — A dense, long-lasting moisture lock that seals in hydration and shields healed ink from environmental damage and fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInked Cleanse Bar\u003c\/strong\u003e (5 oz \/ 142g) — A handcrafted tattoo cleansing soap that gently removes impurities without stripping the skin's natural barrier. Cleanse. Refresh. 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Dominate.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGhost Frost Beard Oil\u003c\/strong\u003e — Cold. Clean. Addictive. The Cold Arrival.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoffin Crème Beard Oil\u003c\/strong\u003e — Rich. Creamy. Addictive. Smooth to the End.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeath by Citrus Beard Oil\u003c\/strong\u003e — Bright. Fresh. Addictive. Zest Today. Gone Tomorrow.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e3 x 1 oz. bottles. 3 fl. oz. total. 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Sophisticated, comforting, and impossible to forget.\u003c\/p\u003e\u003ch2\u003eSize\u003c\/h2\u003e\u003cp\u003e1 oz \/ 30 mL\u003c\/p\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSoftens coarse beard hair\u003c\/li\u003e\n\u003cli\u003eHelps condition the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eReduces dry-feeling beard hair\u003c\/li\u003e\n\u003cli\u003eFast and medium-absorbing oil blend\u003c\/li\u003e\n\u003cli\u003eLightweight feel with lasting conditioning\u003c\/li\u003e\n\u003cli\u003eHelps improve beard manageability and appearance\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eDirections\u003c\/h2\u003e\u003cp\u003ePlace several drops into your palm and work evenly throughout the beard, making sure to reach the skin underneath. Comb or brush through for even distribution. Use daily as part of your grooming ritual.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eApricot Kernel Oil, Coconut Oil, Grapeseed Oil, Sweet Almond Oil, Jojoba Oil, Hemp Seed Oil, Abyssinian Oil, Argan Oil, Marula Oil, Meadowfoam Seed Oil, Fragrance, Rosemary Extract.\u003c\/p\u003e","brand":"Groom Reaper Trade and Tonic Co.","offers":[{"title":"Default Title","offer_id":49473988984970,"sku":null,"price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/0239\/2458\/files\/coffin-cr-me-beard-oil-smaller.png?v=1781990681"},{"product_id":"death-by-citrus-beard-oil","title":"Death By Citrus Beard Oil","description":"\u003cp\u003e\u003cstrong\u003eZest Today. Gone Tomorrow.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBright. Fresh. Addictive.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDeath By Citrus Beard Oil is crafted to wake up your grooming ritual with a burst of energy while delivering serious beard-conditioning performance. Built on a premium blend of lightweight and medium-absorbing oils, this formula helps soften coarse beard hair, nourish the skin beneath, and leave your beard feeling healthy, refreshed, and easy to manage.\u003c\/p\u003e\u003cp\u003eAt the heart of Death By Citrus is a carefully balanced combination of jojoba, hemp, argan, abyssinian, apricot, grapeseed, almond, coconut, marula, and meadowfoam oils. 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Clean, energetic, and designed to become the spark that starts your day.\u003c\/p\u003e\u003ch2\u003eSize\u003c\/h2\u003e\u003cp\u003e1 oz \/ 30 mL\u003c\/p\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSoftens and conditions beard hair\u003c\/li\u003e\n\u003cli\u003eHelps moisturize the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eFast and medium-absorbing oil blend\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy feel\u003c\/li\u003e\n\u003cli\u003eHelps reduce dry-feeling beard hair\u003c\/li\u003e\n\u003cli\u003eImproves beard manageability and appearance\u003c\/li\u003e\n\u003cli\u003eIdeal for daily grooming and beard maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eDirections\u003c\/h2\u003e\u003cp\u003ePlace several drops into your palm and work evenly throughout the beard, making sure to reach the skin underneath. Comb or brush through for even distribution. Use daily as part of your grooming ritual.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eApricot Kernel Oil, Coconut Oil, Grapeseed Oil, Sweet Almond Oil, Jojoba Oil, Hemp Seed Oil, Abyssinian Oil, Argan Oil, Marula Oil, Meadowfoam Seed Oil, Fragrance, Rosemary Extract.\u003c\/p\u003e","brand":"Groom Reaper Trade and Tonic Co.","offers":[{"title":"Default Title","offer_id":49474011955338,"sku":null,"price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/0239\/2458\/files\/death-by-citrus-60-retry.png?v=1781993247"},{"product_id":"ghost-frost-beard-oil","title":"Ghost Frost Beard Oil","description":"\u003cp\u003e\u003cstrong\u003eThe Cold Arrival.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCold. Clean. Addictive.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGhost Frost Beard Oil is designed to deliver premium beard conditioning with a refreshing edge. Crafted from a carefully balanced blend of lightweight and medium-absorbing oils, this formula helps soften coarse beard hair, nourish the skin beneath, and leave your beard feeling smooth, healthy, and comfortable all day long.\u003c\/p\u003e\u003cp\u003eAt the core of Ghost Frost is a premium blend of jojoba, hemp, argan, abyssinian, apricot, grapeseed, almond, coconut, marula, and meadowfoam oils. Together, these ingredients provide excellent conditioning, quick absorption, and lasting softness without feeling heavy or greasy.\u003c\/p\u003e\u003cp\u003eWhether you're facing cold mornings, long workdays, or simply want a beard that looks and feels its best, Ghost Frost delivers the perfect balance of performance, comfort, and daily wearability.\u003c\/p\u003e\u003ch2\u003eScent Profile\u003c\/h2\u003e\u003cp\u003eA crisp, refreshing blend inspired by cool winter air, subtle woods, and smooth warmth. Clean, invigorating, and impossible to ignore.\u003c\/p\u003e\u003ch2\u003eSize\u003c\/h2\u003e\u003cp\u003e1 oz \/ 30 mL\u003c\/p\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSoftens and conditions beard hair\u003c\/li\u003e\n\u003cli\u003eHelps moisturize the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eFast and medium-absorbing oil blend\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy finish\u003c\/li\u003e\n\u003cli\u003eHelps reduce dry-feeling beard hair\u003c\/li\u003e\n\u003cli\u003eImproves beard manageability and appearance\u003c\/li\u003e\n\u003cli\u003eIdeal for daily grooming and beard maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eDirections\u003c\/h2\u003e\u003cp\u003ePlace several drops into your palm and work evenly throughout the beard, making sure to reach the skin underneath. Comb or brush through for even distribution. Use daily as part of your grooming ritual.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eApricot Kernel Oil, Coconut Oil, Grapeseed Oil, Sweet Almond Oil, Jojoba Oil, Hemp Seed Oil, Abyssinian Oil, Argan Oil, Marula Oil, Meadowfoam Seed Oil, Fragrance, Rosemary Extract.\u003c\/p\u003e","brand":"Groom Reaper Trade and Tonic Co.","offers":[{"title":"Default Title","offer_id":49474021949578,"sku":null,"price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/0239\/2458\/files\/ghost-frost-beard-oil-much-smaller.png?v=1781988829"}],"url":"https:\/\/groomreaperco.com\/collections\/best-sellers.oembed","provider":"Groom Reaper Trade and Tonic Co.","version":"1.0","type":"link"}